Turkish Jewelry Show Was Held at Beijing Horticultural Expo as China Emerges as a Key Market

Beijing, China - Turkish Jewelry Show Was Held at the Turkish Pavilion at Beijing Horticultural Expo, showcasing finely crafted flower-inspired jewelry to guests, media and visitors.

Beijing, China - Turkish Jewelry Show Was Held at the Turkish Pavilion at Beijing Horticultural Expo, showcasing finely crafted flower-inspired jewelry to guests, media and visitors. The exhibition, part of the activities during the Turkish Pavilion National Day event, also showed Turkey as a key jewelry exporting powerhouse, drawing significant interest from Chinese business partners.

The Beijing Horticultural Expo, under the theme “Live Green, Live Better”, held its grand opening in the Yanqing District, Beijing at the end of April 2019. The 2,400 square meters Turkish Pavilion, under the theme “Welcoming the Future with Green”, not only featured exotic flowers, plants, exquisite gardening and botanic works from Anatolian plateau, but also showcased Turkey’s natural and cultural heritage and presented a vision of eco-friendly, livable cities and sustainable development.

The Turkish Pavilion was decorated as an exotic floral jewelry showroom during its National Day event on July 3, where a wide array of Turkish jewelry brands and flower-inspired jewelry were on display, showcasing the great potential of the Turkish jewelry sector to attendees.

Mr. Atasay Kamer, CEO of Turkey’s jewelry chain Atasay Group, said that the Turkish jewelry sector boasts a 7,000-year history and now has over 35,000 retail brands, 6,000 producers and 1,000 service providers. “As the world’s 10th largest jewelry exporter, we would like to take this opportunity to boost the cultural exchange with Chinese people and showcase our capabilities in areas such as raw material supply, jewelry processing, and jewelry exporting,” he said. “We hope the event will enhance the recognition and reputation of Turkish jewelry in China and boost the jewelry trade between Turkey and China.”

Turkish jewelry exports reached a record high of US$4.54 billion in 2018, up 35% from a year earlier, driven by the products’ high quality, impressive heritage and unique and exotic styles. Turkish jewelry dates back to Asia Minor in ancient times and over the centuries, buyers and designers from all over the world have traded Turkish jewelry at the nation’s Grand Bazaar. Turkish jewelry design uses gold, silver and various kinds of gems and features a natural, simple yet elegant style that combines classical and modern aesthetics. As a medium of promoting Turkish culture, ‘Evil Eye’, a blue eye-like pattern which has become an iconic symbol, is a Turkish design school that is now influencing jewelry designers worldwide.

Mrs. Müge Varol Ilicak, EXPO Beijing 2019 Commissioner General of Turkey, said: “As the ‘Belt and Road’ initiative further unleashes its cultural and economic potential, Turkey will further expand its economic and trade ties and exchanges with China. As the leading sector of Turkish exports, the jewelry sector has set a goal of achieving $12 billion of exports by 2023, of which China will account for $61 million, making China one of the most important markets for Turkish jewelry.”